Email Marketing: How To Market Effectively Without Becoming SPAM

Are you looking for a simple way to market to your customers? If so, then look no further than email marketing. Email marketing is a technique that uses emails strategically sent to people with the intent of promoting businesses or products to them. In the following article you will find a few tips that will help you start using email marketing.

Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won’t be accused of sending out spam.

If you are emailing potential customers, consider following up with some video clip. You could try inserting a line within your message that tells them to order now. The ending of the message could inform these people that they can become a customer immediately by clicking on the provided link.

Be persistent in your attempts to reach customers. You don’t have to send emails daily, but keep in mind that you may not capture a customer’s attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.

Target your audience. Why would your readers want to sign up for your email list? Once you have the answer, use it to your advantage. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. Your subscription list will automatically grow as more people who are interested in your business sign up.

Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.

Make use of A/B testing for variations on your subject lines. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.

Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.

Do not generally waste your time, or resources, sending out important email marketing around major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. This is not a hard rule and some holidays will require communications. These may include emails concerning Black Friday deals or other campaigns based on occasions.

It is important that your friendly form line is one that your subscribers will recognize. For example, do not have the CEO of your company sending the emails. The reader may not know who it is from and just delete the email. In the subject line, put your business’s name.

Now that you have these tips to guide you, you should be able to use email marketing. Email marketing is simple and efficient, so you should be able to promote to your customers without a lot of hassles or wasted time. This technique will increase your overall productivity while satisfying your customers as well.

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