Proven Email Marketing Strategies That Are Successful

Email marketing usually makes people look away when someone starts talking about it. However, if you arm yourself with the necessary knowledge, it can be an invaluable tool for growing your business.

Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Offer special articles to your subscribers that may not be on your site. In addition, include an exclusive offer for your products. Send greetings for holidays or a personalized message for birthdays for instance.

You should ask your customers to opt-in and then confirm they wish to receive your newsletter. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.

Be sure that your landing page lives up to the customer’s expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.

If you want your email marketing messages to flow out across the Internet to people’s inboxes, consider where you are sending them from. Sent frequently from known and stable IP addresses is best. Sudden surges from new IP locations can raise suspicions and even result in blocks and blacklists from ISP’s.

Give customers the choice of getting a plain text version of your email marketing materials or a rich text version. Customers can choose the option they prefer when they sign up for your newsletter. Plain text versions don’t include graphics, so customers with slower connections or overactive spam filters might appreciate this option.

Capture the attention of your readers with the right subject line. You might want to se from 30 to 50 characters and create a sense of urgency. The subject line should give an indication of what the reader can expect once they open the email. Including an attractive incentive will increase the interest of recipients.

Offer your visitors a free learning course conducted via email. You’ll need to develop a set amount of auto responders, breaking up the lesson into sections. Four to six sections should be an appropriate amount. Make sure the content is both informative and unique. Schedule the sections to be sent out one at a time every 24 hours. This can provide you with a host of benefits, such as enhancing your website, gaining your customers’ confidence, developing your authority, and building your email base.

Try customizing your messages for your email recipients. Try including their name in the email so that it feels more warm and personal. This can help build better relationships with your customers, and they may be more inclined to read what you have to say in these personalized email messages.

When people opt-in to your email marketing list, you need to let them know what to expect up front. Tell subscribers how often they can expect to hear from you and what types of communications you will be sending them. If they are expecting the volume of mail you will be sending, they are less likely to get frustrated and unsubscribe.

Remember that you’re working on enhancing your reputation when you’re developing your email marketing campaign. Do not take short-cuts, send out emails to the wrong consumers, or try any other deceiving tactics. It’s important to keep in mind that the reputation of your business is at stake. Make business choices while remembering that.

Now that you have read this article, you are better educated on what you need to do in order to have email marketing benefit you. If you make use of the advice from this article, you should soon see a positive effect on your business.

Twitter Digg Delicious Stumbleupon Technorati Facebook Email

No comments yet... Be the first to leave a reply!