Mobile Marketing: You Can’t Ignore It Any More

Mobile Marketing Workshop
mobile marketing

Image by Jayz Internet Solutions

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

The easier it is for your ads to be forwarded, the more likely it is that people will do so. Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.

Produce a greater effect by using viral marketing with your ads. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.

Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. If you send texts that do not make sense or work, you will not succeed. Gather the impressions of friends and coworkers before you send your message to your customers, too.

Focus on creating value for your target market. When connecting with people in your outer social circle, it is often necessary to include something of value to attract their attention. Make the value of each message relevant to its target audience. If you’re sending offers to soccer moms, then exploit the “mom” part and offer something family-oriented.

To achieve the highest success rate in your mobile marketing campaigns, only send the most valuable offers that you have available. By doing this you make sure your customers don’t get annoyed and actually get excited when they see a new offer.

If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. Some users feel that SMS is too invasive into their personal comfort and space. Limit the texts you will send. Give an honest schedule and remember the opt-in feature. Only send to those who are accepting of your messages. Honesty will build trust and loyalty for your brand.

The key to mobile marketing is to keep your message short and to the point. Speed is of the essence; give your customers messages they can absorb fast!

Try your hand in multiple marketing arenas for increased success. You can advertise on social media websites, on your business website and even at your physical location. Give your mobile marketing plenty of coverage, in order to give your customers many different chances to opt in.

Gather information on your audience. Don’t assume anything about the people you will be marketing to, or their preferences. Do some research before you spend money on this project. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. What software operating systems run their phones? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.

Don’t send out text message alerts or messages in the early morning or late night hours. Sending out text messages at bad hours will just annoy customers.

Make sure you have a business presence on each popular social networking site. If you want your business to be found, this is critical. Focus on the core social networking sites at first, then expand to lesser-known sites. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare.

Mobile marketing has great potential, but if not used judiciously, it can irritate people. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. Your efforts will result in new customers and increased business.

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