Why Targeting Your Audience Matters Using Mobile Marketing

You know how much you or people you know love to play games on their mobile device. Whether waiting at the doctors office, riding on a bus, or wasting time at the end of the day, mobile gaming is pretty popular. Now imagine being able to spread your message to these select targets through mobile marketing.

You cannot have a network marketing business without a cell phone. Your downline and potential sign-ups need to feel you are available during regular business hours, and a cell phone will give you the flexibility of being able to go out and meet people without missing a single call. A smartphone will also allow you to pick up email on the go.

Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.

Use your message recipient’s real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.

Know your hours. You do not want to be messaging customers while they are sleeping or having dinner. Try to avoid bothering them on holidays or Sundays, unless it is important. Your customer does not always want to be dealing with your texts, so make sure you are only texting at good times.

Use mobile marketing as a means of communication not a means for profit. Your business may be very important to you, but you need to remember that customers do not take well to being treated like money bags. Using your mobile campaign to actually talk to them will increase your sales more than promotions.

Have QR codes on your printed ads for the more tech-savvy consumers. Anyone who has a smart phone can use the QR code to access your site or coupons. All of your brochures, cards, and catalogs should have QR codes on them. QR codes make it easier for interested customers to get information about your business.

Make sure that your company and brand are instantly identifiable from the beginning of a mobile marketing message. If your consumers have to read though the entire text to find out what company it is from, they will be annoyed and possibly see it as a sneaky marketing ploy.

When you are promoting a particular event, send the mobile marketing message a few hours or the day before the event. Customers that are genuinely interested in the event can easily forget the message if you send it several days before the event is to take place. You do not want your customers to miss out on anything.

When you are emailing your mobile marketing messages, you want to make sure that you have the customer’s first name, and use it! When a message feels personal, people will probably read it. Spend a little time so that you are giving your customers a feeling that they can trust you.

To encourage more people to sign up for something you’re offering, give away something free. For example, if you’re trying to get people to sign up for a ringtone service, offer them one ringtone at no charge if they text RINGTONE to your number. People love getting something for free, and having them text to get it makes it feel less like a transaction.

In conclusion, you want to advertise to people and want to capture their attention in a way that you simply cannot do in any other way. Network marketing is a unique way to cater to specific niches and types of people. Hopefully this information will do much to benefit your marketing plan.

Twitter Digg Delicious Stumbleupon Technorati Facebook Email

No comments yet... Be the first to leave a reply!